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Jaz the Tawny Owl is the 2011 Yeo Valley Owl
If you have seen the 2011 Yeo Valley ‘The Churned - Forever’ advertising campaign, you will have noticed it featured a tawny owl sitting on one of the boy band members arm - the owl is Jaz, my tawny owl.

Although Jaz is used to promote owl conservation throughout the year, at times we get a chance to go out and do something that is a little different and even more exciting. So in July 2011 I was approached by Pulse Films in London, who wanted an owl for a new advert they were filming for Yeo Valley Farms. This new ad was a follow up to West Country farmers, Yeo Valley’s hugely successful 2010 campaign, which strangely featured a cute but non-native owl, Ted, an African Spotted Eage Owl.

Jaz had already appeared on TV and in a movie, but this was her first advert - it was nice to be involved in the project and see her on the TV. On the day she was brilliant, and I think you’ll agree that she looks great in the ad. Here are some of the background pictures that I took during the filming on location in Blagdon, North Somerset.

Postcards of Jaz will be made available soon.
Jaz the Tawny Owl
With one of the boy band, Jay.
It’s Jaz they are filming, not me!
The tripod was the best perch they could offer!
She really is a kool owl...
... and a pro!
View through a lens
On location
The rain was washing off the make-up!
Filming that sexy ‘yoghurt’ shot
Alex the milkmaid
Great to work in a field ...
.. but seating was limited..
I brought along Dominic with me and he enjoyed having a pic with the lads
The milk churns were empty!s
Getting ready for the milk churn shot
... and action
Miming to the soundtrack of ‘Forever’
Miming to the soundtrack of ‘Forever’
The cows were very patient...
..but must have wondered what the hell was going on!
Great shot!
The 2011 Yeo Valley Advert
Behind the Scenes ‘Making of’ Video  With a Glimpse of Me & Jaz
Photo Gallery From Our Location Filming in July 2011